Has WhatsApp Ads begun on the global free messaging app? Some users just confirmed that they saw promoted contents on their WhatsApp on Friday, March 16, 2018.
It was discovered that the WhatsApp Ads nearly took over the chatting space within the messaging app , thereby making it extremely difficult to compose message until the ads were deactivated.
Zuckerberg bought the messaging for $19 billion in cash and stock.
Facebook said it acquired WhatsApp because both companies have similar missions, which is to connect as many people as possible.
At the time of acquisition, WhatsApp had built a leading and rapidly growing real-time mobile messaging service, with: Over 450 million people using the service each month;
1) 70% of those people active on a given day;
2) Messaging volume approaching the entire global telecom SMS volume; and
3) Continued strong growth, adding more than 1 million new registered users per day.
When its user base reached 1billion, the excited Facebook CEO was quoted as saying, “WhatsApp is on a path to connect 1 billion people. The services that reach that milestone are all incredibly valuable.”
But that seemed to have changed you are likely to begin to see promoted contents and ads on your WhatsApp from time to time.
There is no official statement from Facebook at this time, but those who linked their WhatsApp with their Facebook account during Facebook announcement two years ago might be the first sect of people that will begin to see ads on the chatting interface within WhatsApp.
I first heard about Whatsapp in 2012, which a friend introduced to me and tried it out. The experience was fabulous as as it was nearly free, which it did for a very long time without providing any revenue stream for Facebook and we’ve all been wondering how Whatsapp makes money since there are no Ads.
Even when no ads were not shown on WhatsApp, we knew that users’ data are saved for use within Facebook, its parent company.
Before the acquisition of WhatsApp the annual fee for using it was 0.99 US dollars. Facebook cancelled the yearly subscription to even make the messaging app grow astronomically.
In February, 2018, naijaloaded predicted that WhatsApp might roll out ads on WhatsAp, “it seems that a collaboration between Facebook and WhatsApp Business will start advertising on the platform. Although for now its format and characteristics are unknown.”
“WhatsApp is working to find useful ways for our users to connect with companies on WhatsApp to receive information about orders, transactions and appointments, notifications of delivery and shipment, the update of products and services, marketing messages, listings of commercial directories to discover business on WhatsApp and other sponsored content/announcements of these companies.
“During the next year, we will work with Facebook companies to do so. For example, you may see options on Facebook to start a conversation with a company on WhatsApp.
“If you use the Facebook Company Products, we will ask Facebook to use the information it has about you and your interests to help us provide you with a way to connect with companies in a relevant and personalized way through informative marketing messages, listings of business directories and other content/sponsored ads on WhatsApp,” new advertising terms and conditions on the beta version of WhatsApp business states.
It is not known whether the WhatsApp ads cut across all messaging platforms: WhatsApp Messenger and WhatsApp Business .
Those who have seen the ads use the WhatsApp Messenger.
The dominance of WhatsApp in the messaging app doesn’t mean it has no rival; Telegram, IMO, Line, WeChat are some of them.
In fact Telegram has better interface than WhatsApp, and it may lose some of its customers to its rivals.
“WhatsApp’s extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide. We’re excited and honored to partner with Mark and Facebook as we continue to bring our product to more people around the world,” Jan Koum, WhatsApp co-founder and CEO said in 2014.
This new development means that Mark is ready to take the plunge to either lose some of his customers or make WhatsApp absolutely independent to fund itself. The platform had been 100% free since 2014 without ads.
But we don’t really think WhatsApp ads and promoted contents should be the reason why it will lose a chunk of its users to its rivals since the ads can be disabled by the users.
However, it means more data will be needed to load ads, better still ads will consume more data and make ads obstructive.
Is WhatsApp Ads actually real?
At the time of filing this report, we’ve haven’t seen any WhatsApp Ads or promoted content on our own messaging app.
Have you seen ads on your WhatsApp? Share your views with us. Which messaging app will you use in place of WhatsApp?