The position of Digital Marketing Executive is available at Eat n Park Restaurant, Victorial Island, Lagos, Nigeria. It’s full time job according the job opening posted on LinkedIn.
Eat’n’Go brings great taste to Africa. A restaurant group dedicated to bringing the best F&B brands and concepts to Africa, Eat’n’Go feeds your needs.
It has entered the market as the exclusive master franchisee for two great international franchises: Domino’s Pizza, a $6 billion fast food giant and Cold Stone Creamery, a $1.5 billion rising star.
The Digital, Communications & Marketing Executive has overall responsibility of the communications towards the external world, with a main focus on online/digital.
The role is an extension of the Marketing Manager role but with a focus on communications & online.
The person is expected to help develop overall brand strategies alongside the Marketing Manager, develop the digital strategy and adapt & amplify them online.
They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for their respective brands digital media/marketing channels.
The person is the main point of contact and brand voice online for customers and followers.
The person is expected to develop, grow and maintain positive relationships with main on and offline stakeholders such as influencers.
Key aims and objectives
- The “owner” of the brand online and all external communication channels
- Successfully manage external communications, with a main focus online
- Successfully manage brand digital media channels
- Consistently Create Followership and Engagement on brand digital media channels.
- Prepare periodic digital marketing report
- Manage customer complaints and feedback, when needed with the help of a third party or new hire
Prime Responsibilities and Duties
Create continuous engaging content and relate offline activities in an attractive manner
Lead the organization of VIP events as a means to create buzz online and organic branded content
Develop and manage digital marketing campaigns
Oversee a digital media/social media strategy
Manage and maintain the organization’s digital media channel and website
Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram etc.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns and other online campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Organize and Attend product launches and networking events
Any other marketing related duties and responsibilities that may be assigned from time to time by the Marketing Manager and Director Reports
- A Degree in Marketing, Arts, and or Humanities is desirable
3-5 years of experience in the digital communications and marketing
- Excellent analytical skills
- Excellent digital media & social knowledge & technical digital skills
- Independent, mature, self-initiative and possesses positive attitude
Possess ownership & leadership skills
Strategic thinking skills: able to analyze consumer knowledge and brand positioning, and develop sound marketing strategies suitable for online
Editing and writing skills: to devise and edit content for various digital platforms. Writing blog posts are an integral part of the job
Communication skills: These will mainly be deployed internally. Need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
According to Eat n Park, only qualified candidates will be contacted.
How to apply for the position of Digital Marketing Executive At Eat N Park
To apply for this position, simply use your LinkedIn profile to submit your application, check the link below: