Since the launch of Opera News Hub in 2019, we’ve published a number of articles on how you can make some extra cash from sharing your content on the hub.
In this post, I’ll share with you on how to write catchy headlines for your opera news hub articles for you to get good clicks.
The essence of a good headline
In this era of digital journalism, it can be successfully argued that headlines or titles are everything. Your story is as good as the title.
This is because online news dissemination is not like the age-long newspapering where the headline comes with earliest paragraphs before the story jumps from the front page.
On platforms like Opera News Hub, it is just the headline that is displayed, requiring whoever wants to read the story to click to get the entire gist.
This situation, therefore, demands that the headline must be convincing enough to make a user click.
In other words, the headline is an advertisement for a story, thus, it must be as effective as the jingles that make consumers go in search or seek to patronize the advertised product or service. And to trigger such an interest, the headline must meet these standards.
An attractive headline must be catchy
Any title worth its salt must grab attention. It shouldn’t be drab, regular or boring. It must in few words command a readers’ attention and force him or her to click for details.
If it can’t do this, then the headline would have lost its essence.
One way a headline can be catchy is by adapting as kickers: catchphrases and slangs that are the rave of the moment.
An attractive headline must offer or promise something
This is one sure way of turning a title to a currency that buys you clicks or readership. It preys on the inquisitive nature of the reader.
When there is an offer or promise of something, it is quite natural for that promise to elicit attention and curiosity.
This achieves the same effect that suspense actualizes in movies. Applying this to writing; try to cast your headlines by promising something important which your readers will find inside the story.
Examples abound of this style of crafting headlines and they are as follows:
An attractive headline must be telling you something new
Flowing from the fact that news is essentially a story on something novel, the headline must greatly reflect this!
A headline must indicate that the story is on a new development and not telling what the readers already know.
The trick is to assume the role of a teacher imparting to his or her students what they have never heard or known before now.
So, while casting a headline, the writer must ensure that his or headline is suggestive of the fact that the reader is about to gain a new knowledge that will be of great benefit to them.
The examples below succinctly make this point:
That’s how to write an attractive headline for your articles on your Opera News Hub contents.