Bitcoin Overtakes Amazon in Market Value, Now Among World’s Top Seven Assets

Bitcoin’s market capitalization has climbed to about $2.34 trillion, surpassing Amazon and placing it among the seven largest assets globally. Only gold, NVIDIA, Microsoft, Apple, Alphabet, and silver ahead.

Key Points:

• Bitcoin’s market cap hits $2.34 trillion, overtaking Amazon.
• Spot ETF inflows and corporate holdings tighten supply.
• Over 265 companies hold a combined 853,000 BTC; ETFs custody 1.4 million BTC.
• U.S. digital asset legislation accelerates institutional adoption.
• Bitcoin increasingly trades in line with equities like Nasdaq and S&P 500.

The milestone follows strong inflows into spot Bitcoin ETFs and rising corporate ownership. Together, these players now hold more than 2.2 million BTC, roughly 10% of the total circulating supply, reshaping liquidity in the market.

Data also shows that Bitcoin is behaving less like an isolated alternative and more like a mainstream financial asset. A January 2025 study found its correlation with the Nasdaq and S&P 500 had risen to 0.87, reflecting how investors are grouping it within broader risk portfolios.

The U.S. policy shift under the Trump administration has added further momentum. New legislation, including the CLARITY Act and GENIUS Act, introduced clearer rules for institutions, prompting sovereign wealth funds, pension allocators, and registered advisers to step in. Regulators in Europe and Asia are developing similar frameworks, providing multiple avenues for adoption.

This formalization is aligning Bitcoin’s custody and reporting structures with those of equities and commodities. Advisors now model exposure through conventional risk frameworks, placing Bitcoin alongside bonds, stocks, and tokenized assets.

The comparison with gold remains frequent, but Bitcoin’s fixed issuance model and portability distinguish it from the metal. With Amazon now behind, attention is turning to whether Bitcoin could eventually challenge Apple or Microsoft in global rankings, a signal of how portfolio design is shifting to accommodate scarcity-based assets next to productivity-driven equities.