You’re most likely missing out on some potential job opportunities around you and around the world if you don’t have a LinkedIn profile. While hundreds of people have found their dream job on the professional platform, many job recruiters continue to source qualified candidates for specific roles on the same platform.
what does this tell you? You need to know how to optimize your LinkedIn profile for you to appear on searches. We’ll highlight some of the tips on how to write your LinkedIn profile summary, according to a job consultant.
The LinkedIn summary or “about” section is often under-utilized by LinkedIn users. Many leave it completely blank or type in a short tagline better suited for a LinkedIn headline or a resume summary.
But whether you’re using LinkedIn to find a job, market your business, or build your professional brand, the summary section is important to real estate.
Whereas the headline allows just 120 characters, there are 2,000 characters available in the LinkedIn profile summary.
This about section could give you between 300-350 words to strengthen your profile by adding some personality, optimizing your search terms, telling your career story, and inspiring action from readers.
What should I say?!
This….. You have approx. 1400 characters to shine!
So include:
1) Details about WHO you are as a person.
2) Transferable skills. Eg. Communications skills, leadership/management skills, technical skills/systems, language skills, et al.
3) The most important and relevant parts of your Professional Experience.
4) How you might be of value to an organization.
5) NARRATE this, as in, think ‘story.’ Not keywords, bullets, a shopping list of qualifications. Imagine you are talking about yourself in an interview.
Note: The summary must be aligned with the content of your CV/Resume.
Samples:
Joan Wuya:
A Change and Culture Management Professional , Proactive and attentive to detail with a learning behavior that supports team and organizational goals.
Passionate about taking challenging roles and responsibilities and result driven.
Exceptional track record of accurately handling responsibilities in a performance-driven and deadline- oriented environment
Forward-thinking HR Specialist highly effective at adapting to evolving market plans and the needs associated with company expansion. Dedicated HR professional with strong grasp of employment laws, compliance issues and benefits plans. Successfully introduces process improvements and staff-development initiatives to drive corporate goal attainment.
Emmanuel Emakhu:
Human Resources Business Partner with a strong interest in Data analysis, Talent acquisition. Skilled in Project Management and Strategic Planning.
While some may be short, you could also use your LinkedIn summary to market yourself and the services you provide to the rest of the world.
Adora Ikwuemesi:
I am a speaker, writer and trusted-advisor in the field of human resources management. I am the founder of Kendor Consulting, a Human Resources Management Consulting firm specialising in learning and development solutions. I am also the author of the self-help book, Change Your Career.
I love helping organisations succeed through people.
I am intrigued by the subject of Human Resources Management and the transformation it provides organisations who embrace it.
I work closely with business leaders helping them align their people efforts to their vision and strategic plans.
I also love developing HR professionals and teams that stand out, make a positive difference and enhance the lives of the people and organisations they serve.
I appreciate the opportunities provided by technology and I love how it enhances organisations.
I have a Master’s degree in Management Information Systems from Cranfield University, UK, a Bachelor’s degree in Economics from the University of Reading, UK and a Diploma in Psychology from Middlesex University, also in the UK. I am a certified Project Manager and an accredited Global Professional in Human Resources (GPHR).
I am grateful for the opportunity to champion HR initiatives like;
I continue to host and speak at events that focus on developing people to realise their full potential.
For more about me, visit adoraikwuemesi.com
