6 Importance of Advertising for Small Businesses

In 2020, it was estimated that businesses in the United States spent $240.3 billion on advertisements and the projection for 2021 Ad spending stood at $285.2 billion, an increase of 18.6%, says Zenith Media. That’s to buttress the importance of advertising to small businesses in the United States and even the existing big companies around … Read more

Basic Requirements to Obtain Business License in the U.S

There were 32.5 million registered small businesses, accounting for 46.8% of the private workforce in the United States, according to the data released by the Small Business Administration (SBA) in 2021. That number shows how business registration is significant to millions of entrepreneurs in the U.S because they know the benefits that come with it. … Read more

6 Steps in Starting a Profitable Waxing Business

Starting a Profitable Waxing Business

Waxing is a beauty procedure in which unwanted hair is removed from the part of the body using equipment and tools that will make it less painful to the client and easier for the esthetician (cosmetic skin treatment professional). It is a profitable business in countries where ladies place priority on their bodies and beauty. … Read more

15 Low-Cost Marketing Ideas for Entrepreneurs to Promote Business

Doing Business Online Google Investment in Data and Internet Speed in Africa benefits to entrepreneurs and SMES

After crossing the hurdle of a business plan, financing, and setting out for a launch, another area an entrepreneur looks into is how to effectively tap into low-cost marketing ideas for their business. The marketing ideas you can explore can broadly be divided into free online marketing ideas and offline marketing strategies. And of course, a lot of effort … Read more

10 Business Growth Strategies for Entrepreneurs to Boost Survival Rate

importance of accounting for business

A business growth strategy is simply the technique an entrepreneur adopts to take their business from one level to a higher one. Every small business owner operates on different levels. This means that there will be different aspirations and aims at a particular time. Thus, the term “business growth” means different things to different businesses … Read more

10 Ways to Overcome Debt in Your Business

importance of accounting for business

In finance, debt is typically money that someone (the debtor) owes another party (the creditor). It is an obligation that requires the debtor to fulfil in paying the creditor. For an entrepreneur, debt may be unavoidable at a point, especially during a challenging moment. But too much debt can pull you back from achieving your … Read more

Requirements for Setting up a Home-Based Business in California

Requirements for Setting up a Home-Based Business in the U.S.

Financial freedom is everyone’s dream, and to achieve this, what better way than to start your own business from the ease of your home? With the highest economic growth within California, a better connection in venture capital compared to any elsewhere in the country, and a great business climate, starting a new home-based venture in … Read more

Neuromarketing- Importance, Working Principle, and Examples

Importance of Neuromarketing and Examples

It is indeed no secret that neuromarketing technology has become extremely popular. It is used in various ways by lots of people, businesses, educational organizations, and government agencies. Meaning Despite being used frequently in the marketing industry, the term is not always unambiguous. In essence, the word refers to the use of contemporary brain science … Read more

Tips to Help Every Founder Choose a Premium Domain Name for Their New Venture

choose_a_premium_domain_name_for_their_new_venture

Domains are one of the first things any new business must acquire. You may be wondering why, but getting a premium domain name is equal to securing your identity online. Interestingly, in recent years, domains, especially premium ones, have become a great asset, and those who have them guard them jealously or sell them for … Read more

Data-Driven Sales Strategies: What You Need to Know

Data-Driven Sales Strategies

Whether you’re trying to sell more during the holidays or just generally hoping to improve your sales performance, maybe now’s the time to have a good hard look at your data. In this fast-paced world, you can’t simply rely on stock knowledge and instinct to create compelling sales strategies. Everything must be grounded on data. … Read more