A few weeks ago I was searching for an affordable car on social media which made me explore social media. The number of vehicle-related Facebook Groups I found was overwhelming. For sellers, social media is a huge place to grow their car dealership business online.
If you haven’t started using it for sales, you are definitely missing some opportunities. Statistics show that the volume of people using social media stands at 3.2 billion as of January 2021.
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So, how exactly can you explore the wide range of opportunities within your reach to grow your online car dealership business?
Here are the 12 effective ways to close more vehicle sales and grow your auto business:
- Use Social Selling
- Offer Giveaways
- Customer Reviews
- Image Optimization
- Use Content Marketing
- Set Up Car Dealer Blog
- Set Up Google Business
- Explore Video Marketing
- Use High-quality Images
- Be Valuable To Potential Buyers
- Active participation in Auto Facebook Group
- Use Keyword Research To Create Facebook Ads
Image Optimization
If you haven’t started selling through the use of images, it’s time to consider it. Not just the images of the vehicle you want to sell, ensure that the images are well optimized.
You can do this by reducing the file size of the car images while keeping their quality. Use keywords to save your image before uploading it on social media or on your website.
If you have an auto blog, use keywords in the alt text and in the description of the image.
Use High-quality Images
Technology has redefined the way marketing is done. One of the ways to grow your online car dealership business is to use images with great resolution, sharp and compelling.
The first thing most of the prospective buyer does is to do a Google search for the brand of car they intend to purchase.
Use Social Selling:
To start using social media for sales, most especially Facebook, your first step is to set up a business Facebook page, this way you will gain access to promotion tools like post boost.
The number of salespeople who turn in millions of dollars through social selling is exciting. For instance, Optin Monster in its January 2021 report (https://optinmonster.com/social-selling-statistics/) shows that 78% of salespeople engaged in social selling are closing more sales while “76% of buyers are ready to have a social media conversation with potential providers.”
Use Content Marketing
Content marketing is still relevant to a salesperson. Car dealers must also start making use of this method.
How can you do this? Create useful content around your products, use relevant keywords, allow your prospective buyers to interact with your content.
One of the best ways to achieve results when using this method is by offering auto advice on your blog if you have one. If you don’t have a blog, you can use the LinkedIn creator platform to reach millions of potential buyers.
Set Up Car Dealer Blog
If you wish to expand your vehicle dealership business, think about setting up a blog for your business, make it responsive because thousands of your potential buyers are mobile users.
Set Up Google Business
Simply called GMD, Google My Business is a completely free platform to list your business location on Google Maps and local search results.
It also gives you an opportunity to configure important information about your business, phone numbers, link to your website, and link to your social media profiles.
Why it matters to an online car dealership business?
Your Google My Business page will the first thing your potential customers see when they search for your business.
It also makes it easy for buyers to easily locate your automart on the world’s most widely used mobile map and directions app.
Customer Reviews
Celebrate small wins even with new positive customers reviews. Thye will always increase the trust factor and it’s building people’s confidence in your business.
Active Participation In Auto Facebook Group
In Nigeria alone, there are more than 100 active groups on Facebook dedicated for buy and sell cars. Some of them include
- “car below N600K,
- fairly used car for sale in Nigeria,
- below N1M car for sale etc.
One of the ways to positively use one or two of these groups is by participating in useful auto maintenance discussions.
When you post “car for sale”, don’t inflate the price, don’t post undervalue price so that members do not begin to doubt your genuineness.
Don’t promise to sell a car whose market value is N20M for N2M, apart from the backlash, you will lose potential buyers. Be real, be genuine.
Explore Video Marketing
Talk to influencers about cars, upload the video of the interview on your blog, share it on your social media profiles, share it on “my story” on Facebook.
Make sure your discussion is related to cars and maintenance. If the influencer is mobile, let him share his experience about his cars, what he likes about them, and the cost of maintenance.
While this strategy will create more exposure to the influencer, more customers could come your way.
Use Keyword Research To Create Facebook Ads
One of the ways to achieve this is by first searching for some of the keywords prospective car buyers will most likely use.
Create your ads around the result, fund your wallet, succinctly describe your product, create a compelling landing page for buyers to contact you, and start selling.
Do Giveaways
Giveaways still work, you can drive in hundreds of sales through this marketing method. Make it simple, real, and be sincere. Don’t promise what you can’t fulfill.
Be Valuable To Potential Buyers
Aggressive marketing may not really yield the desired result when it comes to online car dealership business.
One of the ways to balance things up is by dedicating a day or time to offer candid views on the brands of cars, give advice, solve problems, make yourself accessible.
Are you a car dealer? Which method is working for you? Share your experience with us