Recharge Card Printing Business Plan infomediang

Writing a Recharge Card Printing Business Plan: A Comprehensive Guide

Last updated on July 31st, 2023 at 02:37 pm


One of the ways money lenders know how serious a loanee is is through the presentation of his business road mark. You must have a direction. You must have a projection. In this guide, I’ll guide you through how to write a recharge card printing business plan if you are soliciting funds.

In one of my guides, I told you the difference between a business plan and a business proposal. Also, it is possible to completely operate this kind of business online such as printing banners and posters for you to have global coverage.

As small as we think N100,000 is, it is a huge sum for some people, as such this set of people may need financial support through their business plan. This guide is meant for you if you fall in this category.


Do you need a business plan for your recharge card venture?

Starting a business without a plan can be likened to someone who embarked on a journey without a specific location he is headed to.

An absence of a well-articulated business plan could lead to the failure of a startup. This guide helps you to avoid failure as you set out to roll out your voucher printing business.

Note: There are some distinctions between a business plan and a business proposal just like we pointed out in one of our earlier articles.

For the purpose of this guide, I’ll be using Articulation Vouchers as the business name


This blog post is meant to guide prospective business owner of recharge card printing, any similarity in the name is highly regretted. You can tailor this guide to your need.

Executive Summary

Articulation Vouchers is a recharge card printing business located in Lagos, Nigeria. Our company has obtained the necessary authorizations from our mega dealer to print recharge cards for major telecommunications service providers. The telecoms include the top 4 which are Glo, MTN, Etisalat, and Airtel.

Also Read:  Difference Between Business Plan and Business Proposal

Our market shows that there is enormous opportunities to contribute to the growth of the telecoms industry in Nigeria.

While we plan to make use of the already established distribution channels, our aim is to create additional channels. This will be achieved through the vast contacts we have on the ground.

The previous experience gained by the founder Ibiyemi Samuel is an asset to our successful operations.

Our Products

Our products include the printing of recharge vouchers of four major telecommunication service providers in Nigeria. Already, we have entered into a partnership with MTN, Etisalat, Airtel, and Glo. The partnerships have culminated in the granting of authorizations to print their recharge cards.

Vision Statement

Our vision is to create a dynamic business that adapts to the changing needs of telecom subscribers across Nigeria. With this strategic partnership, we are success-hungry to break into the top 10 leagues of the biggest recharge card printing companies in Nigeria by 2026.

Mission Statement

We are actively involved in helping our telecom partners to offer the best services to the millions of subscribers spread across Nigeria.

Our recharge card distribution points within Lagos will be wide enough to cover all areas, particularly with the help of our existing distribution channels. Our mapped-out plan is geared at giving our vendors a better profit margin, this will make our products the most preferred.

Funding and Financing

Financing for our recharge card printing business will be raised from the sale of our shares. About 30% of our shares will be sold to a maximum of 5 investors to enable us get the required funding to commence business activities.

Also Read:  Business Plan for Organic Honey (Plus Free Template Download)

Under this arrangement, these shares will have a non-renewable tenure of 5 years, after which they would cease to be joint owners of our recharge card printing business.

SWOT Analysis:

An analysis of our areas of competence and weaknesses has been considered in our operations. The findings can be found below:


We have been able to zeal a great deal with four of our major telecom providers, thanks to our negotiation skills.

We have also entered into fruitful discussions with wholesalers and retailers as part of our growth and expansion plans and to enable us to gain a fair market share.


Financial constraints are one of our weaknesses. Also, due to the fact that we are new in the market, we might be able to capture the market immediately we in business. However, we plan to expand to dominate the market in five years.


The share number of Nigerians using a handset for their daily transactions. As of September 2020, 273.44 million subscribers on MTN Nigeria, according to the Nigerians Communications Commission (NCC).

Data obtained on Glo shows that there are 151,063,413 million Glo subscribers at the end of September 2020 while the number of millions of subscribers on Airtel and Etisalat os also mind-boggling!

To us, this number is a business opportunity to establish a recharge card printing business that is sure to thrive because there is a steady demand for these recharge vouchers.


The recent voucher recharge directly from bank accounts is a threat to our business that may lead to an eventual takeover of the of recharge card printing sector.

Also, online recharge by some vendors is also a threat, but they are surmountable.

Sales Projection

Because of the recently introduced USSD charges by banks which is about N7 makes, subscribers are gradually coming back to embrace the conventionally printed recharge card. While you pay N106.98 using the USSD code to purchase from your bank, it’s far less patronizing us.

Also Read:  8 Components Of An Executive Summary (With A Sample)

Guarded by the current trend, we have done a survey of our projected sales over a period of three years. Optimistically, the results are encouraging for our business. Within this time, barring any major economic shake-up like recessions, devaluation of the Naira, and other factors, we will see our profits rising considerably.

Take a look at it below:

  • First Financial Year N4,000,000.00
  • Second Financial Year N8,000,000.00
  • Third Financial Year N28,000,000.00

 Competitive Advantage

We are aware of other recharge card printing businesses in the state we operate that offer similar services as we do.

We are not taking for granted our negotiation skills. We are already in partnership with vendors to give them better deals. It’s a win-win situation for both of us. Because of this, tens of other wholesalers have signified their interest in partnering with us.

Marketing Strategy

Some of the marketing strategies we’ve rolled include Facebook Ads, billboard campaigns in strategic locations, and points for social media shares by our followers.

As part of the move to make the business easy for our vendors, we’ve also collated their contact details where they only need to send a certain message to our customer support, and their order would be delivered promptly.

We’ve also launched an online platform for our vendors where they buy ePins on their laptops or internet-enabled phones.

As part of the marketing strategies, we’ll be giving out Articulation Vouchers for customized printers to our top ten vendors in the first month of launch.

Final thought:

Recharge card printing is a lucrative business in Nigeria. You can use this business plan in case you need one to apply for a credit facility. The job has been done for you.

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