Reeve Collins is a leading voice in the Blockchain and cryptocurrency space. He was the first to create the technology to make programmable “Smart” NFTs, a breakthrough in a digital representation of ownership.
He co-founded Tether alongside Brock Pierce and Craig Sellars and was the CEO from 2013 to 2015.
Before this co-founding Tether, Reeve founded Pala Interractive, a full-service real-money and social gaming technology provider and operator focused on establishing a material position in the U.S.-regulated online gaming market.
He also co-founded SmartMedia Technologies, the world’s trusted enterprise web3 platform, that focused on marketing and advertising. Before SmartMedia, Reeve was the CEO of BLOCKv.
He was a foundation employee at Razorfish, a digital marketing and technology company that helps its clients to build brands via customer experiences.
He left Razorfish in 2000 to co-found Traffic Marketplace, a company that provides a business-to-audience online ad network integrated with multichannel digital marketing technologies.
In 2022, he founded FusionDirect, a direct response television (DRTV) agency that manages the product creation process from inception to sale.
He founded another entertainment-focused company in 2010 – Fingerprint Promotions – providing entertainment studios and businesses with bias in advertising, apparel items, custom goods, and creative promotional products.
Reeve is a key contributor to a several blockchain projects.