Reeve Collins, Co-Founder SmartMedia Technologies

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Reeve Collins is a leading voice in the Blockchain and cryptocurrency space. He was the first to create the technology to make programmable “Smart” NFTs, a breakthrough in a digital representation of ownership.

He co-founded Tether alongside Brock Pierce and Craig Sellars and was the CEO from 2013 to 2015.

Before this co-founding Tether, Reeve founded Pala Interractive, a full-service real-money and social gaming technology provider and operator focused on establishing a material position in the U.S.-regulated online gaming market.

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This is the photo of Reeve Collins, the  Co-Founder SmartMedia Technologies, Tether, and other blockchain projects
Reeve Collins. Photo credit: Twitter

He also co-founded SmartMedia Technologies, the world’s trusted enterprise web3 platform, that focused on marketing and advertising. Before SmartMedia, Reeve was the CEO of BLOCKv.

He was a foundation employee at Razorfish, a digital marketing and technology company that helps its clients to build brands via customer experiences.

He left Razorfish in 2000 to co-found Traffic Marketplace, a company that provides a business-to-audience online ad network integrated with multichannel digital marketing technologies.

In 2022, he founded FusionDirect, a direct response television (DRTV) agency that manages the product creation process from inception to sale.

He founded another entertainment-focused company in 2010 – Fingerprint Promotions – providing entertainment studios and businesses with bias in advertising, apparel items, custom goods, and creative promotional products.

Social media presence: Twitter, LinkedIn, and Instagram @reevecollins.

Reeve is a key contributor to a several blockchain projects.

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