Last Updated on November 23, 2021 by Ope Quadri
The number of free tools online for small business owners is enormous. It’s now left for you to use them to expand and sell more of the products or services you provide.
One of such is Google Places for Business now known as Google My Business (GMB). I can’t count the number of customers who have landed on my page through this tool. It’s just one of the most fantastic ways to reach customers in your area.
What is Google My Business?
It is one of the free business tools designed by Google to enable companies and individuals to make their products and services visible on Google search results and maps for a prospective customer to find them.
Why your business should be visible to Search Engine
The number of people who go online to search for the product they want to buy keeps increasing every day.
As search is important to the sellers, buyers also see the search engine as their destination point to know where and how to buy the product they want to.
Note: Google My Business is completely different Google Merchant Centre (I’ll share some tips how to implement this in another guide).
If you’ve heard about GMB and didn’t know how to use it to promote your business and services, below is a list of how to use the free business tool to sell more of your products and online:
- Freedom To Use Multiple Photos
- Use The Exact Product Name In Search
- Freedom To Totally Classify Your Products
- Use Keyword in Product Description
- Use Your Online Shopping Link
- Nearby Local Search Visibility
- Intuitive Direction
- Business Description
- Ability To Combine The Power Of Content Marketing
- Leverage Customers’ Review
Freedom To Use Multiple Photos
Search engines love photo and videos and Google is giving you this privilege to extensively use photos on My Business page in order to grab prospective customers’ attention.
Photos of your products are the first thing your customer would possibly see before clicking to get more details about the product, so you can use this tool to sell more. Good photos draw attention and increase chances of high sales
Use The Exact Product Name In Search
You can distinctly use name to distinguish one product from another. And one of the ways you can take advantage of this is to do a quick search on Google by using the name of the product you want to list, see the list of similar products that come up.
You can modify the name by using the a SEO-friendly name and use as your product name.
Don’t forget to apply the same strategy before uploading photos of products on your page, you can do this by moderately optimising the photo.
You can name the photo the exact name you wan to use as product name on Google My Business product page.
Freedom To Totally Classify Your Products
If you already have a list of your products ready, you should set the ground running by creating a category.
For instance, if you sell different fabrics, you name one of your categories “adire” or “ankara” this way, only adire fabrics go there.
A good classification of the products on Google My Business Product page can also make your rank higher than your competitors.
Use Keyword in Product Description
Another crazy way to sell on GMB is by paying a careful attention to your product description.
Just like I earlier pointed out, do a few keyword search, have a list of two or three keywords you can strategically place in your product descriptions. You don’t need to keyword-stuff to achieve the desired result.
According to Trusted Shops, “A good product description should focus on the product’s features and benefits.”
In doing this, be creative when describing the benefits of your product in order to reach the right audience. It’s advisable to use some positive adjectives.
Use Your Online Shopping Link
This is new feature Google added sometimes ago. I’m sure it’s specifically added to enable business owners to add “ order online” link to their products.
This is a huge opportunity for sellers and freelancers to tell their prospective customers more about what they offer.
What makes this interesting is the fact that you don’t necessarily need to have a website to sufficiently use “Add a button” option which has the following:
- Order online
- Learn more
- Get offer
To get a link of your product, you can setup a free online store for your product on Flutterwave or any other supported platform.
Freedom To Totally Classify Your Products
Nearby Local Search Visibility
If you’ve probably done a search at some point like, “places to buy baby diapers’, “where to buy phone in Ikeja’, “Affordable hotel in New York” etc
One of the benefits you would get from creating a page for your business is that if anyone use a related search string, the person is likely to land on your page.
With the tool to show your business address and phone number, you have a brighter chances of getting a new customer.
With search queries becoming geographically specific, your business have more than 70 percent chances of benefiting from the Google’s algorithms which were developed to consider user intent.
To get found easily in local search you need to have a Google My Business listing for your product and update the listing.
How many prospective customer can you direct to your office every minute via phone call? When setting up your business page on Google, you can use the power of Google Map for people to easily locate your office.
Have you ever been asked by an interviewer to describe yourself? So how exactly would you use a similar opportunity for your business on Google?
You can take advantage of of close to a 1000-word to use the right keywords for your business, get the most relevant information out there.
Ability To Combine The Power Of Content Marketing
Just the way companies use content marketing to drive in more clients through their blog, the post feature in GMB gives you the opportunity to create great contents around what you sell.
From experience, the best way to use this feature is to create a guide on how to solve a specific problem your client might be facing.
Leverage Customers’ Review
If you have a blog for you business, you’re possibly going to install a Review Plugin to allow customers to write about their experience about the products and services you offer.
But you don’t need a plugin to collate customer’s review on Google My Business, it comes with a page and you can also share the review link with client to drop a review for your business. You can also ask for reviews
How To Set Up Google My Business
1) Use the sign up url google.com/business/ sign in to your Google account or create an account if you don’t an existing account
2) Type in your business name or search for yours
3) Type your business category, don’t worry you can add more categories when your account is fully set up
4) Add a location or store which customer can visit. Use the right location because the address will show up on Google Maps and Search when customers are looking for your business.
To make it easy to be found on search and maps, use shop address number, street, postal code, and state.
5) Next, be specific if you make home delivery. Let your customers know this information. This is very important.
6) If you chose “Yes’ for home delivery service in step 5, it time to add areas where your business provides deliveries or home and office visits. You can add more locations as possible. When you’re satisfied, click next
7) Add you phone number and your website URL. If you don’t have a website, no worries, you can get a free website based on your business information.
8) Google will now create a Business profile for your business, however, this doesn’t give you a full control over the business profile.
You would have to verify it, you have to claim the business profile and continue to manage it, you’ll need to confirm that it’s yours.
9) To be the manager of the page, enter contact name to receive verification code from Google. In some countries, you can verify business through three methods:
- Phone call
- Postcard mailed to your business address
In Nigeria, you can only get GMB verification code via postcard
That’s all, you’ll get a postcard with your verification code within 14 days or more, check the nearest NIPOST in your location.
10) And finally, verify ownership of the page when the code arrives.
…but wait you still have to properly customise your page
- To make your page more effective, do the following:
- create more categories for your products
- Set you opening and closing hours, you can change this any time.
Google My Business is a free and easy-to-use business tool for businesses around the world
It is one of the best free business tool a small business owner should take seriously.
If you use this right, you can start getting customers on GMB in less than a month of setting it up and start converting to permanent customers just like we did for “InfomediaNG Blog”
Ope is the Head of Content at InfomediaNG. He’s a researcher whose interests cut across real estate investment, stocks, financial technology, and youth empowerment. He’s awesome in Content Marketing and SEO. Favourite Tools: Google Analytics, Canva, UberSuggest