Which U.S States Search for Black Friday Deals the Most?

Last updated on December 19th, 2023 at 10:06 am

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November 2021 data showed that the United States has the highest volume of black Friday search with 21.2%, followed by Germany (12.9%), and Brazil (11%).

During the period, other stats by spendmenot says 88 million Americans made purchases online to enjoy some irresistible deals. Online stores raked in at least $8.9 billion in sales, thanks to the excited buyers.

The data doesn’t only show the popularity of Black Friday deals in the U.S, but it also indicates that residents are always excited because it is a time of the year when they are able to save more.

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Black Friday Search in the United States

Narrowing the Black Friday search within the U.S territory, a report by New South Performance says the search is higher in some states than the others. New South Performance is an e-commerce site for car parts.

States with the Most Black Friday Google Search

Analyzing search activity over 30 days for eight terms by using data from Google Trends during the 2017 Black Friday, the e-commerce auto parts seller says residents in Alabama, West Virginia, Arkansas, Mississippi, and Louisiana search for Black Friday Deals more than other states.

Of course, there are stores in the Cotton State that are known over the years for celebrating the special day with their customers through rare deals.

The research also showed that many states in the Deep South of the U.S carried out higher searches.

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Occupying the 6th position is Kentucky, followed by Oklahoma, and Delaware while Iowa and Missouri occupied the night and 10th position respectively.

Interestingly, none of the top 10 largest U.S states by a population made the top 10 U.S states that search for Black Friday Deals.

States with the Least Black Friday Deals Search

On the surface, one may likely conclude that California will have the most search in Black Friday Deals, but the opposite is the case as per New South Performance’s data collated from Google Trends during 2017 deals.

Using the search terms like Black Friday deals, Black Friday deals 2017, Black Friday sales, Black Friday sales 2017, Cyber Monday deals, Cyber Monday deals 2017, Cyber Monday sales, and Cyber Monday sales 2017, it was discovered that the most populous U.S state (California) occupied the 44 position with 46 points on a scale of 100, despite the state’s over 39 million residents.

On the bottom of the ranking are Vermont, Alaska, Montana, Oregon, Hawaii, New Hampshire, California, Rhode Island, Washington, and Massachusetts.

The position of California in this regard nonetheless doesn’t invalidate the popularity of some stores that are known for black Friday deals in the Golden State.

PositionStatePoints
1Alabama90.75
2West Virginia89
3Arkansas85
4Mississippi82.75
5Louisiana82.5
6Kentucky81.5
7Oklahoma80.5
8Delaware79.5
9Iowa77
10Missouri76.5
11North Carolina76.25
12Indiana74.25
13Tennessee73.75
14Wisconsin72.5
15South Carolina71.5
16Utah70.25
17Georgia68.5
18Nebraska68.25
19Ohio68.25
20Pennsylvania67
21Michigan66
22Nevada66
23South Dakota64
24Illinois63.25
25New Jersey62.25
26Minnesota61.5
27Arizona61.25
28Virginia60.5
29Maryland60.25
30Texas58.75
31Idaho57.5
32Florida57
33Connecticut56.5
34Wyoming56.5
35North Dakota55.5
36New York54.75
37Kansas52
38New Mexico52
39Colorado51.75
40Maine51.5
41Massachusetts51.5
42Washington47.75
43Rhode Island46.5
44California46
45New Hampshire45.75
46Hawaii44.75
47Oregon44
48Montana39
49Alaska33
50Vermont32.5
Source: New South Performance

Cyber Monday Deals

Cyber Monday is another shopping day of the year, though not as excited-filled shopping day as Black Friday, it is very important to some shoppers across the U.S states.

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There were some similarities in the behavior of shoppers, yet some differences were spotted by the researchers.

For instance, California experienced much search for Cyber Monday deals while Vermont had viewers search for Black Friday Deals, the 49th smallest U.S state by population witnessed more search for Cyber Monday deals by coming 8th on the table.

Top 10 Most searches for Cyber Monday Deals in the U.S?

StatePoints
New York69.75
California54.25
Texas54.25
Louisiana53.5
Oregon50.75
Wisconsin50
Michigan49.25
Vermont49
Kentucky48.25
Kansas48

States with Fewer searches for Cyber Monday

StatesPoints
New Mexico8
Delaware10.75
Connecticut13.25
Hawaii16.5
Alaska16.75
North Dakota17
Wyoming17.5
Iowa20.25
Missouri19.75
South Dakota21

2022 Black Friday Search

While Black Friday is officially Friday, November 25, we are likely to see famous stores across the U.S make it an all-month sales season, in fact, some of them begin in October.

It is also important to note that some stores may not bring out their best bargains until Thanksgiving week.

Overall, Google Trends has been showing the top five questions that revolve around Black Friday. And we’ve also seen most U.S residents are on the lookout to enjoy deals on products such as TVs, laptops, refrigerators, phones, and appliances.

Final thought:

Overall, Black Friday is the most popular shopping day than Cyber Monday deals, the two shopping days boil down to the behavior of shoppers to purchase cheaper products through deals without compromising quality.

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