10 Factors to consider before shopping online


Some of us shop online either from international online shopping stores (e.g. Jumia, Aliexpress, Amazon, eBay) or on online stores which are predominantly base within a specific location (MarketHub). In another part of this post, I’ll show you seven things to put into consideration before buying shoes online.

Whether you’re shopping online at home (within your country) or from across the border, there are some factors you need to put into consideration.

In one of our posts, we showed you how to shop online using jumia and other online shopping websites in Nigeria.


In this guide, we’ll explain why online shoppers need to pay attention to some factors before making a final choice on the store that would meet their expectations.

Important factors to consider before shopping online

  1. Testimonials about the product
  2. Returns and Cancellation Policies
  3. Optional Payment methods
  4. Trust
  5. Originality of products
  6. Customer support
  7. Online Reviews of your Business
  8. Costs
  9. Shipping cost
  10. Secured Platform

No. 1: Testimonials about the product

You’ve found your desired product: Is it mobile phone, home appliances, Ladies’ wears, T-shirt?. It’s very important for you to check reviews of buyers who earlier bought the same product.

It’s very important!

The photos of the product you are seeing online might not actually reflect its real and physical look. To check if you’re buying the right product, check reviews of the product.

There are some buyers who would come back to drop their reviews about the product.

Product review is particularly peculiar to products listed on AliExpress, Amazon and other global online stores.

Online shopping factor No. 2: Returns and Cancellation Policies

If you think price or cost should come next, we don’t believe so going the research conducted by Granify, which says that return policy is the most important decision-making factor for online shoppers of clothing and apparel.

The study found that in many retail categories, a strong return policy and positive customer reviews are more important to customers than price.

What happens if the product delivered to you was damaged in transit, or it isn’t what you order?

You should be able to return it. In a situation whereby an online store doesn’t have a return policy, it means you’re taking a risk if you’re buying from such online store.

Closely related to that is the option to cancel order after adding it to your cart without penalty.

You should also check the cost of return, if you’re going to be responsible the cost should be reasonably low.

Check out for these two options next time you’re shopping online.

Online shopping factor No. 3: Optional Payment methods

An online store should have various payment methods for customers to choose from. In fact an online store isn’t considered “global” when it uses only one method of payment within its country of operation.

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For instance, amazon, AliExpress, and Jumia is considered global considering their wider payment option methods.

The bottom line is an online shop should cater for your supported payment method without having to convert from one currency to another before you make a purchase.

Online shopping factor No. 4: Trust

Why do you think that a new online shopping store find it challenging getting shoppers? Because when it comes to spending, particularly using our debit or credit cards online, we want to be sure that we’re doing so on a reliable and secured platform.

All the global online stores we found today have had to build trust since inception until they get to where they are today.

Online shoppers really want to be sure that they’re dealing with a trustworthy store.

Online shopping factor No. 5: Originality of products

Another things to consider when buying a product online is originality whether it’s shoes, clothe, appliances, be sure it’s original.

You may need to ask yourself the following questions whenever you found an incredibly cheap product online:

Is it cheap because the product is counterfeit?

Is cheap because it’s fairly used?

When you’re in doubt compare the price on different online stores for you to make the best choice.How Buy Products on Jumia

No. 6: Customer support

Another factors to consider when purchasing a product online is the availability of customer support. An online store should either have buying guide or video to help first timers on the shop navigate the available products easily.

Customers definitely love to see how-to infographics or videos to learn how to make the most of their purchases?”

No. 7: Online Reviews of Business

As a buyer you need to read reviews of customers who have used the platform to make purchase in the past, particularly if it’s a new online store.

Online shopping factor No. 8: Costs

How much does the gadget you wish to order on Amazon cost compared to ordering the same gadget with the same specifications on eBay?

If for instance a Tecno Droid 10D (P904) costs $100 on AliExpress and the same product is $105 on Amazon, as such you may opt for AliExpress.

However, pay special attention to the originality of a product before using cost as your buying factor.

No. 9: Shipping cost

Shipping cost of any product you’re ordering online is very important. In a situation whereby the cost of the product is $10 and the shipping cost is $11, you may have to have a rethink.

Though some online stores do have free shipping, but this mostly is made available to local shoppers.

The bottom line is: Pay attention to shipping when checking out.

Online shopping factor No. 10: Secured Platform

An online shopping store MUST be secured. It’s a MUST, and you must check before inputting your credit card or debit card details in the checkout page.

Look at the URL of the website. If it begins with “https” instead of “http” it means the site is secured using an SSL Certificate (the s stands for secure). SSL Certificates secure all of your data as it is passed from your browser to the website’s server,” digicert.com

Wrapping up:

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In Nigeria, U.S, UK, and across the world online purchases are increasingly becoming the preferred way of shopping.

With the US having around 200 million online buyers alone and the economy expected to reach $491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online.

Online shopping as result of digitalisation and financial technology (fintech), can be said to be the leading trend in the current times.

More people are embracing online shopping to other options, perhaps due to the many benefits that come with it. Among the main benefits are the convenience (as you place order on your mobile device), delivery (as your order can be brought to you at home), variety (privilege to compare), and lower prices.

However, the experience that you get when shopping online will greatly depend on the above 10 online shopping factors.

7 Important Things When Buying Shoes Online

Ready to buy shoes online? There are some important things you must put into consideration when making such a purchase. 

In Nigeria, you can order shoes online on Jumia, Konga, Dealdey, and GTBank’s MarketHub while eBay, Amazon, and AliExpress are some of the global online stores where you can shop.

The advantages include being able to order at the comfort of your home, and also affords you to enjoy the amazing deals, particularly during festive periods.

You need to pay attention to several things when you’re purchasing shoes online, most especially if you’re first-timer.

And in a few days from now you’ll be ordering shoes online for Christmas and New Year

Most Important Things to Check When Buying Shoes Online

  1. Be sure you’re buying from a legitimate website
  2. Know your shoe size
  3. Read the store’s return policy
  4. Read about the shoe’s materials
  5. Don’t be carried away by aesthetic outlook
  6. Pay attention to customer reviews
  7. Check for coupons or discount to get the best deal

Be sure you’re buying from a legitimate website

The most important thing should be buying from a legitimate website.  Even if its legitimate, you also need to check out if the online URL is secured before you start using your debit or credit cards on it.

Know your shoe size

How would you feel if after ordering a pair of shoes online and later found out it isn’t your size?

It’d be frustrating.

In that situation it’s either you return it, or you resell, or give it to someone else. Before ordering shoes online, it’s very important to know your shoe size.

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Depending on the countries you’re ordering from, you should know that US, UK, and European shoe sizes are different; also, different brands of shoes go by different size charts.

Some of them go by one digit or two digits E.G 8,9, 10 etc, or 38, 38, 50 etc.

Read the store’s return policy

This should be considered when purchasing any kinds of products online.

We earlier published some factors to consider when buying products online.

The most important two things to read carefully are: Who pays for return shipping (you or the store)? And does the store offer a full refund or store credit only?

If the store’s return policy is not clear or filled with confusing clauses, you might want to try another online store that has better and clearer return policy.

Read about the shoe’s materials

Since you’re ordering online, you can’t touch the shoe either can you ask the customer support directly to touch it for you. So, it also very important to read the shoe materials: Is it made of leather or cloth?

Don’t be carried away by aesthetic look

Naturally, online products are beautiful, take your time to read the description of the shoe, paying attention to the colour. And be sure of the color you want.

Pay attention to customer reviews

Another most important things to check when buying shoes online is customer reviews, very important. Never, ever, skip this stage.

It’s even easier for men to buy shoes online than ladies because of heels: Check the heel height and the pitch on a shoe

Heels are the hardest thing to buy virtually since they can include heels of all kinds, from stilettos to kitten heels. The heel height is one major indicator of comfort, so we recommend to search for it.

The higher the heel, the scarier it becomes to make a gamble but remember,  not all four inches are created equal,” US Address says.

Check for coupons or discount to get the best deal

While coupons is peculiar to the global online stores, discount is mostly used by Nigerian online stores.

Make sure you check for coupons or discount for you to get the best deals.

Even when the discount is cool, you can still head to another online store to compare the price, quality for you to get the best deals.

For instance, in Nigeria as at the last check, there was up to 50% discounts on shoes right on Jumia.

Final thoughts:

We hope you put the above things into consideration next time you’re buying shoes online.

We hope you find this guide useful.

We’d love to hear from you: Which shopping factor do you consider before buying items online?

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