Tiwa Savage’s journey to Universal Music Group from Mavins

Multi-award winning music artiste Tiwatope Savage also known as Tiwa Savage recently ended the musical relationship with Don Jazzy’s Mavins Global and signed an exclusive global recording agreement with Universal Music Group, an international record label.

This announcement was made known to the public after seven successful years with her former record label with any record label related issues.

However, popularly known as Mama Jamjam because of her son,she had a very successful 2018 as she made history as the first female to win the Best African Act at the MTV European Music Awards and also became the first African female to have a sold  out show  at London’s Indigo.

Nonetheless,2019 has been a quiet year musically  for her, this new announcement means her fans can expect some new music from her.

Her former record label boss Don Jazzy took to his Instagram page on Thursday to announce that the singer would forever be remembered and cherished at Mavin.

“We would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister.

It’s been an epic journey with you and we are very proud of what we have achieved together,” he said.

“As you start this new chapter in your life, we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of heart and pray GOD’s blessings continue to follow you. Amennnn.”

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Announcing the deal, Adam Granite, EVP market Development, Universal Music Group, said: “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world.”

Moreso, speaking on her arrival to the label, the  ‘All Over ‘ singer , said: “My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career.”

Tiwatope Savage is a Nigerian singer, songwriter, and actress born 5 February 1980. She once had a songwriting deal with Sony/ATV Music Publishing.

Savage signed a recording contract with Mavin Records in 2012. She also signed a management and publishing deal with Roc Nation in June 2016. She has done great collaborations with Omarion,Wizkid, Olamide , Duncan Mighty, Don Jazzy, Psquare and a host of other talented artistes within and outside the country.


  • Opeyemi Quadri

    Ope is a finance writer and researcher with 10+ years of experience in content creation. His interests cut across investment, foreign exchange, government policies and politics. Ope is available on Twitter @OpeQuadri.

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