Biography of Juliet Anammah, The Woman Behind Nigeria Jumia Success Story

Last updated on August 5th, 2023 at 10:16 pm


Do you know Juliet Anammah? I asked a friend. He said, “NO” but he answered in affirmative when I asked if he had ever heard about Jumia. 

Jumia Nigeria CEO Juliet Anammah Biography

“I’ve bought several things from Jumia,” he said.


There are hundreds of Nigerians out there who shop on Jumia App (Nigeria), but know little or nothing about the person who has been driving the incredible success the online market place recorded since the CEO took over the leadership of the company in 2015.

In this post, we’ll tell you what we know about Juliet Anammah CEO of Jumia Nigeria.


Who is Juliet Anammah?

  • Course of study: Pharmacy
  • Country of origin: Nigeria
  • Official appointment date by Jumia: December 28, 2015
  • Previous experience: Sanofi Aventis, Accenture

Since Jumia made an inroad into Nigeria e-commerce, the online market place completely changed the way Nigerians shop online.

But only a few people know the person that has been rolling out impeccable marketing strategies that changed the fortune of Jumia Nigeria.

With operations 11 countries, Jumia Nigeria is definitely the largest on the continent since taking over from Co-CEOs Jeremy Doutte and Nicolas Martin in December 2015.

Academic Qualifications:

She has a bachelor’s degree in Pharmacy from University of Nigeria Nsukka and an MBA in Finance from Enugu State University of Technology (ESUT), and Business School Lagos, Nigeria.

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She is an alumnus of The Wharton School. The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League university in Philadelphia, Pennsylvania.

She is also a fellow of the Nigeria Leadership Initiative and a member of the Institute of Directors of Nigeria and other professional bodies.

International Conference Attended:

Mrs Anammah attended the Global Investment Game Changers Summit, World Investment Forum 2018 , Palais des Natios and other international conferences around the World.

how to buy goods online using jumia nigeria

Juliet Anammah’s Professional Career:

She has close to three decades of professional experience in Consumer Goods, Sales and Marketing Management Consulting and eCommerce.

She started her career with Sanofi Aventis in 1991 and worked in key sales and marketing capacities till 1999 when she joined Accenture.

She focused during her later years in Accenture on the digital consumer and route to market for consumer goods companies.

At Accenture, she also focused on various engagements largely related to corporate strategy, business planning, marketing strategy, business architecture design and mergers and acquisition.

Previous achievements

She recorded an incredible success during her stay at Accenture. She was responsible for the launch of the company’s Products Operating Group which covers Accenture’s consulting services for Fast Moving Consumer Goods, Retail and Transport Industries in West Africa.

And in 2013, Juliet Anammah became a Partner in Accenture until she joined Jumia Nigeria.

Mrs Anammah’s impact at Jumia Nigeria

Her appointment as the Chief Executive Officer at Jumia Nigeria has seen the company emerge from its shell to becoming one of the first-stop for Nigerians who want to shop online.

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Her revolutionary marketing strategies has left other online market place in Nigeria struggling to catch up with unbelievable strategic marketing skills being churned out by the Pharmacy UNN graduate.

Since 2015, Jumia Nigeria has witnessed transition from online Retail to a Marketplace.

Jumia Nigeria is an online marketplace operating in more than 10 African countries. Jumia’s scope covers eCommerce, Travel booking, Food ordering and Classifieds, but Juliet Anammah keeps expanding the scope of the company for Nigerian users to have great user experience on its platform.

Her Volunteer Experiences

  • Member of the Governing Board, Corona Schools Trust Council
  • Director, The American Business Council
  • Director, Idea Incubator
  • Executive Committee member, CGAP (The Consultative Group to Assist the Poor)

CGAP seeks to empower poor people to capture opportunities and build resilience through financial services.

Juliet Anammah was on the Board of Diamond Bank Plc as a non-Executive Director until its merger with Access Bank Plc

She is a member of the Industrial and Competitiveness Council of the Federal Government where she serves as the Chair of Skills and Acquisition sub-team.

Citron in its 12-page report alleged that, “Jumia is the worst abuse of the IPO system since the Chinese RTO fraud boom almost a decade ago.”

She responded saying, “We stand with our prospectus which represents our business and is related to our business.

“The prospectus was issued before listing as it is customary that you allow investors to take a look at your business, projection and risk identified. Part of the reasons why we brought our earnings forward was to show from our Q1 2019 which we are very positive and happy about reflects the company as opposed to the fraud allegations.”

Juliet Anammah is indeed a “man” who against all odds showed the rest of the World that it can be done even at a time when Citron fraud allegations came to pull her down.

But she has a tougher battle ahead of her as OPay App, another emerging online market place looks determined to win the hearts of millions of Nigerian consumers through its never-before promos and killer marketing strategies.

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  • InfomediaNG

    The Infomediang Team comprises a group of researchers, data analysts, and financial experts who closely follow government policies and spending. Our passion lies in empowering people to make informed decisions about their investments by simplifying data for easy understanding. Find us @infomedia_ng on X.

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